Video of the Day: PreCog “Compete”

PreCog, the dark-electronic band based out of Nashville, has come in swinging haymakers with this video, both literally and figuratively. PreCog tells the story of what it costs to be right, and how the price you pay typically isn’t worth what you gain.

Bret Pemelton, the video’s director and the guitarist of the band, says, “I went with a literal take on the song’s title.  I liked the idea of this mystical female person arriving out of nowhere and manipulates the, seemingly disconnected, young couple to resort to their primal instincts. The final scene shows the couple, in a defeated posture, approaching and mounting an Olympic type podium, both at equal heights at opposite sides. The torch bearing mystical woman rises as the victor.  Like two warring factions, countries and ideologies that seek to decimate the other, there’s never really any winners. Justice raises her torch to illuminate this ugly truth.”

I think that the truth of the song also carries over into our personal lives. The battle to be right with friends and family sometimes leads to irreparable damage, and nothing to show for it. There are definitely things that we need to stand our ground on, but how many times do arguments end with both parties forgetting what the fight started about in the first place?

“Be wrong today. At the very least, don’t shove your ‘right’ in someone else’s face.” – Mystical Female probably

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