Let’s take a moment to act like we are stepping back in time with our Video of the Day today. Fever Feel’s “Somewhere Down the Line” feels so familiar and yet unique simultaneously. They were described as Led Zeppelin meets Rick James, and I can definitely see that both in style and musicality. I really love the direction and aesthetic to this video. One thing that stands out in the use of red and yellow lighting to give it a throwback feel, and also I really like the overlays where the previous picture slowly fades on top of the new picture. Any up and coming bands that are listening should take notes on the simplicity of this video. It probably didn’t cost too much, and yet it was very effective at creating a vibe and ethos that will follow my mind’s eye picture of the band going forward.
“Founded by Landon Franklin and Logan Gabert, the band is a mix of seventies rock with modern sensibilities – in fact, they consider themselves to be a part of a new age for rock and roll music.”
From their brief bio, I have to say that there ambitions don’t seem far off to me at all. Let me give you a bonus glimpse at their sound from one of their live shows. This video started playing as I was finishing up the one above, and I just got entranced by it.
I don’t know about you guys, but I’m fully sold at this point.