Video of the Day: Alex Bloom – “Elevator”

Image result for alex bloom music

Reminds me of: Ben Howard mixed with The Beatles and Radiohead

If you watched the video, I feel like this is already pretty clear, but let’s check out what the artist said about this excellent tune:

“I wrote a song about the existential elevator ride of life. I think it’s something everyone thinks about all the time. My creative inspiration came from this little white Casio keyboard with preset beats that I set to ‘Rock’. Then I started with this guitar riff and immediately noticed the shape and movement of the chord I used, kind of looked like an elevator.” – Alex Bloom

And what an existential elevator ride it is. From the lyrics, it seems to suggest that a lot of that ride points downward (although the end of the video finds our elevator in ethereal space). I think this metaphor is an excellent way to describe the existential dread that comes with post-modern existence. A lot of us know/believe there is no purpose to any of this, but most of us think it is important to create our own meaning regardless. It is an unwinnable game that each of us has to decide whether or not to play. I think that this song suggests that even though it’s hopeless, that doesn’t necessarily mean the game isn’t worth playing. If you can fully accept that there is no inherent purpose, that can be depressing, but it can also be freeing. This can be seen most clearly in this section:

“I don’t believe
I don’t believe
let me cheer you up
let me offer
let me take a sponge
to your human condition now I’ll boil down
all your suffering to an
elevator ride
no one will survive terminal speed Hades receive me
you can be afraid
of all your sins
you can’t see yourself breakin mirrors
climbing through the shaft see what’s coming
elevator ride
no one will survive terminal speed Hades receive me
I don’t wanna cheat it
I don’t wanna cheat it
there’s no way to beat it that’s the way I want it”

If you fully accept reality for what it is (or as close as we can get to perceiving what it is), then you can perhaps live a better personal existence, even if no one is watching over you.

One more thing I wanted to mention about the video, is how cool the blurred effect is. I have (under control) DPDR. If you don’t know what that is, it’s a shorthand for Depersonalization and Derealization. This video gets very close to explaining how I feel when I go through DPDR episodes (which is a pretty difficult thing to explain fully). It fits along nicely with the existential lyrics, and atmospheric vocals. I’m not suggesting that the video was trying to explain DPDR or anything, but I just found it comforting in a strange sort of way from a personal angle.

Bio: His 2017 “One More Shot” song became a “quiet” YouTube hit with over 2 million cumulative streams and his debut album Blue Room already has over 450,000 plays on Spotify.

Earlier this year, in the midst of working on his new material, Bloom’s song “Evanesce” was featured in the Netflix Original movie “The Open House.” An exciting moment for an indie artist who runs his own label…

Alex has received early critical praise for his songwriting and complex vocal arrangements.

“Elevator” is just a foreshadow of the rest of Bloom’s new material (sophomore album) set for release in 2019.

 

-Caleb

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