Swag

Justin Bieber – Swag: B-Side Breakdown 66 (D) from 7 critic reviews.

Album cover for Swag by Justin Bieber
Released July 11, 2025
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Justin Bieber

Swag

66
B-Side BreakdownGrade D · 7 critics · 29% approval
B-Side Breakdown66Grade: D
Approval29%2 of 7 critics scored it 75 or higher
DivisivenessSome debateHow close the scores are: most critics land within 26 points of each other

Early reviews. Based on 7 critics so far. The Breakdown will settle as more outlets weigh in.

By the numbers: Justin Bieber's best-reviewed album here since Believe (2012). Scores ran from 40 (The Independent) to 80 (Rolling Stone).

020406080100The Independent: 40The Guardian: 60AllMusic: 60Clash: 70Pitchfork: 73Consequence: 78Rolling Stone: 80 Breakdown 66
The gist
Rolling Stone via Wikipediaby Rob Sheffield 4/5 80 Jul 11, 2025
Consequence via Wikipediaby Kiana Fitzgerald C+ 78 Jul 12, 2025
Pitchfork via Wikipediaby Rawiya Kameir 7.3/10 73 Jul 16, 2025
Clash via Wikipediaby Robin Murray 7/10 70 Jul 11, 2025
The Guardian via Wikipediaby Rachel Aroesti 3/5 60 Jul 11, 2025 “The surprise seventh album from the former tween idol is musically expansive, abetted by a host of star producers. If only he’d thought about the words a bit”
AllMusic via Wikipedia 3/5 60
The Independent via Wikipediaby Adam White 2/5 40 Jul 11, 2025

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How the Breakdown works

Every outlet’s score is converted to 0–100 (2/5 is 40, 5.9/10 is 59, a B+ is 88) and averaged. Grades follow the B-Side scale: A is 90–100, B 80–89, C 70–79, D 60–69, F below 60. Approval is the share of critics who scored it 75 or higher; the Breakdown shows green at 75 and up, red below. Divisiveness asks a different question: not how many critics liked it, but how close their scores are to each other. Five critics who all give it 50 are Unanimous, even though none of them liked it. The labels run Unanimous, Broad agreement, Some debate, Divided, and Contentious. Replay rate comes from listeners, not critics: yes counts fully, a few tracks counts half, no counts zero. The gist quotes each outlet’s own summary of its review. Published is the date on the review itself, read from the outlet’s page, so you can see whether an album’s reputation came at release or years later. Scores marked est. come from reviews that publish no number. Scores marked via Wikipedia are archive ratings, mostly for older albums, taken from the “Professional ratings” box on the album’s Wikipedia page (published openly through Wikidata); each links to the original review when we can find it online, and to that Wikipedia entry when we can’t. When an outlet reviewed an album twice, years apart (often for a reissue), both scores count, each labeled with its year.

A-Side marks the critics’ top tier. An album earns it automatically, from its numbers alone: a Breakdown of 90 or higher, from at least 5 reviews, with at least 75% approval. Nobody hands it out and nobody can buy it; if new reviews pull an album below the line, it loses the badge.

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