B-Side Guys

Four words contain entire relationship histories. Welcome Strawberry understands that the most devastating confessions often arrive in the smallest packages, wrapped in production that makes destruction feel like celebration.

Oakland’s shoegaze-dance hybrid operates in the space between recklessness and revelation. “memory cube” builds its foundation on that central hook—a mantra of voluntary vulnerability that doubles as dancefloor philosophy. The track’s indie dance elements serve the emotional content perfectly, creating rhythm that encourages physical abandon while the lyrics process psychological surrender.

The band’s observations about scent and memory feel particularly relevant here. Like smell triggering involuntary recall, “memory cube” works on subconscious levels, bypassing rational thought to access something more primal. Their production choices mirror this sensory approach—layers of sound that feel tactile rather than merely audible, creating atmosphere thick enough to inhabit.

Shoegaze traditionally drowns emotion in reverb, but Welcome Strawberry’s approach feels more surgical. Each element maintains clarity while contributing to the overall haze, like individual perfume notes creating complex fragrance. The indie dance influence prevents the track from disappearing into itself, maintaining forward momentum even as it explores internal territory.

That floral metaphor from their press materials—songs growing like flowers, requiring cultivation or accepting decay—applies perfectly to “memory cube.” This feels like something carefully tended, allowed to develop organically until it reached perfect bloom. The thorns mentioned in their description surface in the track’s emotional content, but the beauty remains undeniable.

Welcome Strawberry has created something that works equally well for solitary headphone sessions and crowded dance spaces. Sometimes the most honest thing you can do is admit you want to be ruined, then find the perfect soundtrack for the process.

The memory cube contains multitudes.