B-Side Guys

From a pile of fifty songs, thirteen survivors emerged. Carter Brady’s “Shopping Cart,” released June 14, 2024, isn’t just another indie rock record – it’s a masterclass in curation and craft that proves sometimes the best way forward is a careful look back.

The album opens with “We’re Talking,” a statement of intent that marries muscular guitar work with Brady’s keen ear for melody. The production immediately grabs attention, with Brady’s multi-instrumental talents creating a full-band sound that belies its largely solo creation. It’s the kind of track that makes you turn up the volume instinctively.

“Instead” follows, channeling the spirit of early Weezer while maintaining Brady’s distinct voice. His ability to reference influences without becoming beholden to them becomes apparent here – a skill that serves the entire album well.

“Grocery Store” showcases Brady’s versatility, its angular rhythms and urban ennui nodding to The Strokes while carving out its own identity. The track benefits from drums and bass contributions by his live band – Sammy Wags and Michael Iaciofano – whose jazz and jam band backgrounds add subtle complexity to the arrangement. Ryan Datino’s impressive lead guitar improvisational skills also bring the song to another level in a live show setting.

“Late Night Temptations” marks one of the album’s most ambitious moments, venturing into psychedelic territory with production choices that would make Kevin Parker proud. It’s here that Brady’s development as a producer becomes evident, with layers of sound creating a dreamy atmosphere without losing the song’s rock core. Drummer and co-producer Sammy Wags does a seamless job of ensuring Brady’s self-engineered guitar and vocal recordings, along with his vision, are captured precisely in the mix and mastered track.

The album hits its stride with “Lost In This World,” a bass-driven track that echoes early Radiohead while pushing into contemporary Brooklyn indie territory. Brady’s guitar work shines here, demonstrating technical prowess without sacrificing emotional impact.

“Invincible” emerges as a clear highlight, featuring Nirvana’s In Utero touring cellist Lori Goldston. The collaboration elevates the track beyond simple homage into something uniquely powerful. Brady’s decision to record most instruments himself makes these guest appearances feel more significant when they occur.

“Suppressed” showcases Brady’s equipment knowledge paying dividends, with his use of the classic Big Muff pedal creating tones that would make Billy Corgan smile. It’s one of four tracks where Brady handles all instruments, and the intimate knowledge of each part’s interaction is evident in the mix.

The album’s closing trio of songs demonstrates Brady’s range as a songwriter. “See You In My Free Head” delivers soaring harmonies and driving guitars, while “Suppressed” digs into heavier territory. The finale, “How Come It Happens?”, serves as an epic ballad that ties the album’s various threads together.

What sets “Shopping Cart” apart is its ability to honor its influences while maintaining a contemporary edge. Brady’s knowledge of rock history informs his writing without constraining it. The production throughout feels modern and vital, even as it references various eras of alternative rock.

The involvement of Brady’s siblings on backing vocals adds an intimate touch to several tracks, while his accomplished live band brings additional depth when called upon. This balance between solo vision and collaborative enhancement gives the album a unique character that rewards repeated listens.

At 48 minutes, “Shopping Cart” is substantial without overstaying its welcome. Each track feels essential, justifying its inclusion from the original fifty song pool. Brady’s commitment to creating music videos for every track adds another layer of ambition to the project.

The album’s success on college radio charts (#93 on College Radio Charts) and recognition in songwriting competitions speaks to its broad appeal. Songs like “We’re Talking,” “Invincible,” and “Go Home” resonate with both casual listeners and industry professionals, suggesting Brady has found that sweet spot between accessibility and artistic integrity.

For fans of alternative rock’s golden age, “Shopping Cart” offers familiar comfort without mere nostalgia. For younger listeners, it provides an entry point to explore rock’s rich history through a contemporary lens. Brady has managed to create something that feels both timeless and timely.

As the final notes of “How Come It Happens?” fade away, it’s clear that Carter Brady has delivered something special with “Shopping Cart.” In an era where genre boundaries increasingly blur, he reminds us that rock music’s past contains endless possibilities for future innovation. This isn’t just another indie rock record – it’s a loving celebration of what makes the genre endure, filtered through a distinctly modern sensibility.