B-Side Guys

Eric Hirshberg’s resume reads like a fever dream of success across multiple industries. Video game titan? Check. Advertising virtuoso? You bet. And now, with his sophomore album “Second Hand Smoke” set to drop on September 12, 2024, Hirshberg is poised to add “bona fide roots rock troubadour” to his already impressive list of accomplishments.

“Second Hand Smoke” isn’t just another vanity project from a successful executive with a guitar hobby. Hirshberg’s debut, “Spare Room,” already garnered critical acclaim and over 3 million streams. This nine-track follow-up, clocking in at a lean 35 minutes, promises to build on that foundation with a collection of songs that marry introspection with infectious melodies.

The album’s tracklist reads like a day in the life, bookended by “Good Morning” and “Goodnight, Nobody.” Between these temporal markers, Hirshberg explores the human condition with tracks like “It’s Hard To Be A Human Being” and “I Love Not Drinking,” suggesting a wry sense of humor alongside heartfelt observations.

Hirshberg’s corporate background might seem at odds with the authenticity often associated with Americana, but early supporters like indie pop icon Liz Phair see it differently. Phair notes the “organic truth” in Hirshberg’s music, comparing his storytelling style to Springsteen while emphasizing Hirshberg’s unique lyrical voice.

“Half Way Home,” the album’s second track, hints at themes of journey and self-discovery – fitting for an artist who’s traveled from boardrooms to recording studios. “Everyone Believes,” positioned at the heart of the album, could be a testament to the power of conviction, whether in business or art.

The inclusion of “The Most Beautiful Boy” near the album’s close suggests a personal touch, perhaps drawing from Hirshberg’s experiences as a father raising two sons with his wife, art dealer and jewelry designer Tara Hirshberg.

While “Second Hand Smoke” might conjure images of dive bars and late-night regrets, tracks like “Unbroken” and “Day One” point towards resilience and new beginnings. It’s an intriguing juxtaposition that mirrors Hirshberg’s own multifaceted career.

For those eager to experience Hirshberg’s musical chops live, mark your calendars. He’ll be taking the stage at LA’s iconic Hotel Cafe on September 15, just days after the album’s release. It’s a perfect venue for Hirshberg’s brand of introspective Americana, intimate enough to catch every lyrical nuance while still buzzing with the energy of a classic Los Angeles night out.

As the former CEO of Activision, Hirshberg oversaw virtual worlds where players became heroes. Now, he’s inviting listeners into a world of his own creation, one where corporate acumen and creative soul find common ground. “Second Hand Smoke” isn’t just an album title; it’s a metaphor for the unexpected paths life can take, the lingering effects of our choices, and the hazy beauty found in life’s quieter moments.

Come September 12, we’ll see if Eric Hirshberg can add “chart-topping musician” to his already impressive LinkedIn profile. Based on the buzz surrounding “Second Hand Smoke,” don’t be surprised if this CEO-turned-songsmith ends up being your new favorite artist. After all, in both business and music, Hirshberg seems to have a knack for hitting all the right notes.